Plenty of people will buy it because it’s the new default choice. Whatever your thoughts going in, one fact is indisputable: The iPhone SE ($400) is the least expensive iPhone, and that makes it important, no matter its design or hardware. People in both camps tend to have their opinion ready before ever laying hands on the phone in question. Others see lazy rebranding of an obsolete phone. Some see smart reuse of a great design that still has purpose. It’s a polarizing strategy, and the new iPhone SE created a schism the moment it was announced, for all the usual reasons. Apple took a similar approach to the iPhone 8, and still sells a MacBook Pro 13 with Touch Bar that’s essentially identical to the model launched in 2015. The iPhone SE is the latest example, but hardly the first. It also lets Apple polish up an old device with fresh specs and sell it as new. original iPhone SEĪpple designs devices to last, and not just because it pleases customers.
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